Privacy Policy
Effective Date: May 13, 2026
This Privacy Policy describes how Trace (“Trace,” “we,” “us,” or “our”) collects, uses, and shares information when you visit our website or interact with our services. We take privacy seriously. We collect the minimum information needed to operate the site, respond to inquiries, and run our marketing.
What We Collect
We collect two categories of information.
Information You Provide
When you fill out our contact form, we collect:
- Your name
- Your email address
- Your phone number
- Your place of work
We do not ask for, collect, or store any other personal information through our forms. We do not collect government identifiers, payment card data, financial account numbers, health information, or any sensitive personal information.
Information Collected Automatically
When you visit our website, we and our third-party partners collect cookie data and similar tracking information. This includes things like your IP address, browser type, device type, pages viewed, time spent on pages, referring URLs, and general location data inferred from your IP. This information is collected through cookies, pixels, tags, and similar technologies.
How We Use Information
We use the information we collect to:
- Respond to your inquiries when you fill out our contact form
- Operate, maintain, and improve our website
- Measure site traffic and understand how visitors use our site
- Serve advertising and retargeting campaigns
- Comply with legal obligations
We do not sell your personal information.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to operate our site, measure performance, and deliver advertising. Cookies are small data files stored on your device when you visit a website.
We use the following categories of cookies:
- Strictly necessary cookies. Required for the site to function.
- Analytics cookies. Used to understand how visitors interact with our site.
- Advertising and retargeting cookies. Used to show you Trace ads on other sites you visit after leaving ours.
Third-Party Services
We use the following third-party services, each of which may collect information about your activity on our site according to their own privacy policies:
- Google Analytics. Used to measure and analyze site traffic and user behavior.
- Google Ads (including Google Ad Tracking and conversion tracking). Used to measure advertising performance and serve ads.
- AdRoll. Used for advertising and retargeting.
- NextRoll. Used for advertising and retargeting. (NextRoll is the parent company of AdRoll, and the two services share infrastructure.)
These providers may use cookies, web beacons, and similar technologies to collect information about your visits to our site and other sites in order to provide advertising about products and services that may interest you.
You can review each provider's privacy practices directly:
- Google: https://policies.google.com/privacy
- NextRoll and AdRoll: https://www.nextroll.com/privacy
Your Choices
You have several options for controlling how your information is collected and used.
Cookie controls. Most browsers let you block or delete cookies through their settings. Blocking some cookies may affect how the site works.
Google Analytics opt-out. You can install the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.
Google Ads personalization. You can manage Google ads personalization at https://adssettings.google.com.
AdRoll and NextRoll opt-out. You can opt out of NextRoll's advertising at https://app.adroll.com/optout/safari.
Industry opt-outs. You can opt out of interest-based advertising from many providers at once through:
- Digital Advertising Alliance: https://optout.aboutads.info
- Network Advertising Initiative: https://optout.networkadvertising.org
- Your Online Choices (EU): https://www.youronlinechoices.eu
Do Not Track. Some browsers offer a “Do Not Track” signal. Because there is no industry standard for how to respond to this signal, our site does not currently respond to Do Not Track signals.
Your Rights
Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, delete, or port your information, and the right to opt out of certain processing. To exercise any of these rights, contact us at the email address below. We will respond within the timeframe required by applicable law.
If you are located in California, the EU, the UK, or another jurisdiction with specific privacy laws, those laws may give you additional rights. We honor those rights consistent with the applicable law.
Data Retention
We retain contact form submissions for as long as needed to respond to your inquiry and maintain a record of our communications with you, or as required by law. We retain analytics and advertising data according to the retention periods configured in each platform.
Data Security
We use commercially reasonable administrative, technical, and physical safeguards to protect the information we collect. No method of transmission or storage is fully secure, and we cannot guarantee absolute security.
Children's Privacy
Our site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe we have collected information from a child, contact us and we will delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Effective Date” at the top of this page. Material changes will be noted on the site.
Contact Us
For questions about this Privacy Policy or to exercise your privacy rights, contact us at:
Email: hello@tra-ce.ai
Mailing address: 1201 N. Orange Street, Suite 600, Wilmington, DE 19801
Cookie Notice
This site uses cookies and similar tracking technologies to operate, measure performance, and serve advertising. By using our site, you consent to our use of cookies as described in this notice and our Privacy Policy.
What Cookies We Use
| Category | Purpose | Examples |
|---|---|---|
| Strictly Necessary | Site functionality | Session cookies |
| Analytics | Traffic measurement and site usage | Google Analytics |
| Advertising | Ad delivery, retargeting, conversion tracking | Google Ads, AdRoll, NextRoll |
Managing Cookies
You can change your cookie preferences at any time through your browser settings or, where available, through our cookie consent banner. See the “Your Choices” section of our Privacy Policy for opt-out links for each of our advertising and analytics providers.